Branding, Web Design & UX/UI for Fitness Brands
Energized Branding & Digital Experiences for Fitness Brands
A high-energy design approach that inspires movement, boosts engagement, and elevates modern performance-driven brands.
Fitness clients we love and value
Fitness brands thrive when they spark motivation — visually, emotionally, and digitally.
Visual Soldiers partners with performance-focused companies, fitness apps, gyms, wellness trainers, and movement-driven brands to build bold identities and digital experiences designed for clarity, energy, and engagement. From UX/UI design to ecommerce and content systems, we help fitness brands stand out and move people to take action.
Fitness Industry challenges we solve
- Overcrowded fitness market with similar branding styles
- Difficulty expressing energy and coaching style through visuals
- Outdated app UI/UX reducing engagement and retention
- Websites missing clear conversion paths (classes, programs, app downloads)
- eed for strong mobile-first design across all touchpoints
- Lack of consistent brand identity across social, web, and app experiences
Creative services built for fitness companies
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Brand Identity & Visual Systems
Clear, energetic branding that reflects athletic performance, inspires movement, and creates instant recognition across every touchpoint.
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Mobile App UX/UI (training, coaching, workout tracking)
ntuitive app experiences that streamline training sessions, support coaching workflows, and keep athletes motivated through smart workout tracking.
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Website Design & Development
High-performance fitness websites built to convert visitors into members, showcase programs, and deliver a modern digital experience.
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E-Commerce for Merch & Programs
Seamless online stores optimized for apparel, supplements, memberships, and training programs to help fitness brands grow revenue.
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Motion Design & Micro-interactions
Dynamic animations and micro-moments that bring energy to every digital experience and elevate user motivation.
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High-Energy Social & Content Design Systems
Bold, scroll-stopping content systems designed to drive brand awareness, community engagement, and ongoing excitement.
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Photography & Video Direction
Cinematic visuals that capture movement, emotion, and lifestyle moments to strengthen storytelling and attract your ideal audience.
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On-Demand Design Subscription Support
Flexible, fast-turnaround design support that keeps fitness brands fresh, consistent, and ready for ongoing growth.
Why fitness teams choose us
High-energy visuals are essential in fitness, and our team builds digital experiences that motivate and inspire at every touchpoint. We create UX/UI systems that increase engagement, retention, and workout flow while bringing deep expertise in mobile apps and digital training platforms. Our motion and interaction design capabilities elevate the overall experience, and we translate your brand voice into powerful digital storytelling that keeps your community connected and excited.
With past design firms, we have always been in a position of playing catch-up in terms of current design trends. With Visual Soldiers, we have consistently stayed on the forefront of UI design and are now consistently rated one of the top in our class.
Russell Greene
Founder & CEO of Fit Radio
As a cutting-edge design studio, Visual Soldiers has done it all for Swoop – from helping craft our brand strategy and a distinct visual identity to designing an app experience that golfers love. And they didn’t stop there. Our collaboration extended into marketing campaigns, on-course activations, and so much more to bring our story to life. Basically, the Visual Soldiers team made sure the entire Swoop experience was a branding hole-in-one
Eric Irwin
Eric Irwin, CEO of Swoop Golf
Visual Soldiers is truly in a league of their own. As a founder who has worked with countless agencies over the years, I can confidently say they are the best of the best. Their creativity, precision, and ability to translate a vision into a fully realized brand is unmatched. Every interaction feels intentional, collaborative, and elevated — they don’t just design, they build worlds.
They’ve exceeded my expectations at every turn, and I honestly can’t say enough good things about them. If you’re looking for a team that brings elite-level strategy, artistry, and execution to your brand, Visual Soldiers is the agency. Highly, highly recommend.
Justin Hibbert
President - Highgarden Holdings | Founder - Everhaus | Subject - Breaking 10 Documentary