Good Ask Brand Identity and Website Design and Development
Good Ask
Empowering Change Makers Through Giving Challenges
Good Ask: A Fundraising Network
Good Ask is a collaborative network that supports nonprofits worldwide by connecting them to donors, fundraising champions, and strategic partners through Giving Challenges. Those who give earn the chance to win purpose-driven prizes and create a lasting impact.
Logo Pattern
Repeating the Good Ask logo mark in a conceptual pattern reinforces the brand message that the journey of doing good is never ending. One Good Ask leads to another and the act of giving leads to compounding positive effects.
This logo pattern is extensible and is featured on many UX/Ul elements throughout the site, and lends itself to a variety of collateral design opportunities including tote bags, business cards, event signage, and more.
Everyone plays. Everyone gives. Everyone wins.
Everyone plays. Everyone gives. Everyone wins.
Everyone plays. Everyone gives. Everyone wins.
Good Verticals
The Good Ask brand utilizes a three tier sub-branding identity system to categorize opportunities for giving. These categories provide a simpler user experience and help audiences narrow down their scope of search for giving opportunities.
Experience Giving
Bright & punchy colors are used in a controlled and tasteful manner to direct user’s attention to important information and to categorize different giving challenges. Photography plays a key role in connecting the energy, happiness, and impact of the giving opportunities and the stories that unfold around them.
Visual Soldiers has a super talented team who really knows how to listen to client needs and understand client goals.
Bruno S. Borges
Empowering Changemakers
When we began designing and developing the site for Good Ask, we knew the user experience and flow had to be top-notch and utterly seamless. We carved clear pathways to giving for both organizations and individuals alike. The dynamic, modular build allows the Good Ask team to update new challenges on the fly to truly unlock the potential of giving.
The Good Ask platform empowers individuals and organizations to raise funds for nonprofits through engaging “Giving Challenges.” We built in the functionality, front-end user experience, and back-end reporting features to allow participants to create personalized fundraising pages to support their chosen nonprofits and earn points for every dollar they raise or donate. Incentivizing fundraising with exciting prizes creates a win-win scenario: nonprofits raise unrestricted funds and expand their supporter networks, while champions get rewarded for their efforts.
