The Works branding & identity, marketing and website design case study.
The Works
The culmination of the energy, flavors, colors, and cultures of the Upper Westside.
A Fresh Digital Experience
We partnered with The Works to overhaul their website, transforming both design and development to elevate user experience. By prioritizing functionality and incorporating the brand’s expanded color palette, we brought vibrancy and clarity to the site. The result? A dynamic platform that makes it easier for visitors to discover and delight in all that The Works has to offer.
Shopping - Events - Dining
Shopping - Events - Dining
Shopping - Events - Dining
optimized for on-the-go visitors
At the Works, visitors are exploring, dining, and shopping on the go–so a mobile-first approach was a must. We designed the experience to make wayfinding effortless, with intuitive directories, quick access to vendor details, and a layout that helps users get where they need to be. Whether they’re looking for a lunch spot or a boutique, the mobile site puts everything at their fingertips.
an events calendar that keeps up
With so much happening at The Works, we designed an events calendar that’s as dynamic as the space itself. Built for both visitors and administrators, it’s easy to navigate, update, and explore. Users can quickly filter by category, cost, and date to find what interests them, while clear organization and ticketing links make planning effortless. Whether it’s a weekend market, live music, or a pop-up dining experience, discovering what’s next at the Works is simple and seamless.
flexible design for a dynamic space
The Works is always evolving, and its website needed to keep up. We built a modular design system with custom, reusable components that make updates seamless and scalable. From event spotlights to blog posts, each module is designed to be easily adapted and rearranged, ensuring the site stays fresh and functional as The Works grows. This flexible approach allows for effortless content management while maintaining a cohesive, visually engaging experience for visitors.
A Digital Experience as Dynamic As The Works
From seamless wayfinding to a flexible, modular design, every aspect of The Works’ website was built to enhance the visitor experience and adapt to the space’s ever-evolving needs. With a mobile-first approach, an intuitive events calendar, and scalable custom modules, the site ensures that discovering, exploring, and engaging with The Works is effortless. As The Works continues to grow, its digital presence is ready to grow with it.
