Selig Enterprises website design and development case study.
Bringing 100 years of real estate excellence into the modern era
Selig Enterprises, a forward-thinking organization, was ready to elevate its digital presence with a robust, enterprise-level website. Our goal was to craft a WordPress solution that not only showcased their brand in a dynamic way but also empowered their team to manage content effortlessly. The result? A website designed to be as flexible and innovative as the company itself.
Adding Usability And Brand Integrity To The Experience
We approached the project with a clear focus on usability and brand integrity. Here’s how we did it:
- Modular Components: We built the site with modular components, enabling a full site editing experience tailored specifically for the admin team. This modular architecture means that changes can be made quickly and efficiently without compromising the overall design.
- Drag & Drop Functionality: To further enhance ease of use, we integrated drag and drop features paired with custom branding elements. This allowed administrators to update and manage the site content intuitively, ensuring that every edit stays true to Selig Enterprises’ distinctive brand identity.
Innovative Features & Integration
Innovation was at the heart of this project. One of our standout features was a custom property user experience that sets this site apart:
We seamlessly integrated Property Capsule’s API to dynamically pull in property content. This integration ensures that the site always features up-to-date listings, providing visitors with a rich and interactive browsing experience.
By combining this API integration with our custom design elements, we created a property interface that is both user-friendly and visually compelling, reinforcing Selig Enterprises’ commitment to quality and innovation.
Results & Impact
The final website stands as a testament to effective design and development. Selig Enterprises now enjoys a site that is easy to manage, thanks to the drag-and-drop functionality and full site editing capabilities. Their team can update content swiftly while maintaining strict adherence to brand guidelines.
The custom property user experience has transformed the way visitors interact with the site, offering them a dynamic and engaging way to explore available properties.
Built on a modular foundation, the site is ready to scale alongside the business, adapting seamlessly to future needs and enhancements.
The project not only met but exceeded expectations, providing Selig Enterprises with a digital platform that drives engagement and supports ongoing growth.
A Bright Future
The launch of the new site is just the beginning for Selig Enterprises. With its modular design and intuitive drag-and-drop functionality, the platform is built to evolve alongside the business. This flexible framework opens up exciting opportunities, from integrating enhanced analytics and marketing tools to further expanding the custom property experience with additional data sources or features.
As digital trends continue to shift, Selig Enterprises is well-positioned to adapt quickly, ensuring they remain at the forefront of innovation in their industry. The groundwork we’ve laid not only meets today’s needs but also provides a solid foundation for tomorrow’s growth.
