City of Douglasville Anniversary Logo Case Study
City of Douglasville Anniversary Logo
Celebrating 150 Years of History, Heritage and Harmony.
150 Years to Celebrate
We partnered with the City of Douglasville, GA to design a logo in celebration of their sesquecentennial anniversary. Our goal was to create a cohesive mark that encapsulates familiar landmarks and represents the vibrance and history of the city.
A Logomark for a City Full of Character
In the making of the illustrative portion of this logo, it was important to encapsulate all the things that make Douglasville so special. From the iconic Sweetwater Creek ruins, to the historic chestnut and railroad calling back to the long history of the city, each piece of the logo helps tell the story of Douglasville.
An Iterative and Collaborative Process
The creation of the City of Douglasville Anniversary logo mark was a collaborative journey grounded in exploration and refinement. Our iterative process began with a series of brainstorming sessions and sketches, where we identified key landmarks and elements that define the city’s character. Each iteration was carefully crafted, allowing us to experiment with shapes, colors, and styles.
As we narrowed down our concepts, we focused on the intricate details that would bring the design to life, ultimately culminating in a final mark that celebrates Douglasville’s unique identity and heritage. This process not only refined our design but also deepened our connection to the community we aimed to serve.
Imagery to icons
In developing the City of Douglasville Anniversary logo, we drew directly from the rich visual landscape of the city. Real imagery of local landmarks, architecture, and natural features informed our design, allowing us to create simplified and abstracted illustrated icons that resonate with the community. By distilling these elements into their most recognizable forms, we captured the essence of Douglasville while maintaining a modern and approachable aesthetic.
The Aesthet Nova font family was chosen for its unique blend of friendliness and legibility, making it the perfect choice for the Douglasville Anniversary logo. With its rounded serifs and diverse weights, Aesthet Nova exudes warmth and character while ensuring readability across various applications.
Versatile Branding for a Milestone Celebration
The illustrative logo mark and accompanying icons designed for the City of Douglasville’s 150th anniversary offer a versatile branding solution that can enhance a wide array of marketing materials and collateral. From event collateral like tablecloths and balloons to promotional merchandise that the whole town can enjoy, these elements can be seamlessly integrated to create a cohesive and engaging visual identity. Each piece not only celebrates the city’s rich history but also fosters a sense of unity and pride among residents.
