Tao Group Hospitality modular website design and development case study.
Tao Group Hospitality
Empowering a Global Hospitality Leader with a Scalable, Modular Web Platform
Overview
Tao Group Hospitality is a leader in the global hospitality industry, known for its premier venues spanning dining, nightlife, and entertainment across major cities worldwide. With over 40 individual brands under its umbrella, each location prides itself on delivering unique, unforgettable experiences. Tao Group sought a solution that could maintain this diversity while enhancing its online presence, speeding up website creation, and unifying all its sub-brands under one streamlined platform.
Restaurants – Daylife - Nightlife
Restaurants – Daylife - Nightlife
Restaurants – Daylife - Nightlife
Tao Group Hospitality’s goals were threefold:
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✓
Enhance brand visibility
across all sub-brands and global locations.
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✓
Accelerate marketing efforts
by improving the efficiency of website creation and updates.
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✓
Develop a unified platform
that could support both the parent company and all sub-brand websites, while maintaining their unique identities.
Tao Group Hospitality needed a solution that could scale with their growing portfolio while addressing their biggest challenges– flexibility, timely creative process, and location brand personality.
Our Approach
To meet these needs, our team explored cutting-edge development approaches using the WordPress platform. After careful consideration, we built a bespoke enterprise-level modular platform tailored to the specific requirements of Tao Group Hospitality. Our approach focused on flexibility, speed, and ease of use.
What We Built
Enterprise-Level Modular Platform
We developed a platform that allowed full-site editing capabilities, meaning Tao Group could quickly adapt and modify content across all sub-brands. Each sub-brand followed brand design rules, ensuring visual consistency while maintaining unique identities.
ADA Accessibility
Accessibility was a core feature, ensuring that all pages met ADA compliance standards and provided a seamless user experience for all visitors.
Flexible Content System
The platform uses a highly flexible content management system with drag-and-drop functionality. This gave Tao Group’s marketing team the power to create and customize pages on the fly, reducing their reliance on developers for ongoing site changes.
The Solution
Our modular development system revolutionized how Tao Group Hospitality managed its online presence
Modular Development System
By implementing a modular structure, sub-brand websites could now be built in a matter of days instead of months. Each website could easily adopt the core platform while maintaining its unique branding and identity.
Full-Page Editing
With full-page editing and custom modules, Tao Group’s team could create, manage, and update content effortlessly, eliminating the need for ongoing developer support for day-to-day changes. This autonomy allowed them to react quickly to market trends and events.
Rapid Website Creation
New sub-brand sites can now be launched at virtually no additional development cost, which is a game changer for a company with global growth ambitions.
The impact of our solution was immediate and measurable:
70%
Faster Sub-Brand Website Creation
By reducing the time to create new sub-brand websites by 70%, Tao Group Hospitality could launch new venue sites in just days. This agility drastically improved their ability to execute marketing strategies and engage with their audience.
40+
Individual Branded Locations
The platform integrates over 40 individual brand locations, each maintaining its distinct identity and visual style, but all benefiting from the unified, modular system.
$0
Additional Development Cost
With new websites being built at virtually zero additional development cost, Tao Group Hospitality could allocate resources more efficiently, focusing on expanding their brand rather than infrastructure.
The revamped Tao Group Hospitality website now serves as the cornerstone of their online presence.
With improved domain authority, the new platform allowed them to consolidate their digital footprint while still promoting the unique aspects of each brand.
I’ve been working with Jeff & his team for more than 4 years now and they’ve become our design agency of choice for Tao Group Hospitality! We have a lot of exciting projects and websites in the pipeline and Visual Soldiers is designing them all. Their workflow is very simple and the communication is great. Can’t recommend them enough!
Justin Levy
VP, Marketing | Tao Group Hospitality
Conclusion
Our work with Tao Group Hospitality showcases how a thoughtfully designed, modular web platform can transform a global hospitality brand’s digital strategy.
By reducing development time, lowering costs, and enhancing the overall online experience, we helped Tao Group achieve its goals of brand visibility, operational efficiency, and scalability.
With the modular system in place, Tao Group is well-positioned to scale their brand portfolio for years to come, easily accommodating new locations while ensuring consistency and efficiency.