Alchemy Case Study
Alchemy Miami
Curating the art of wellness.
A private membership wellness facility
Alchemy empowers its members to take control of their own mental and physical well-being by offering the latest non-invasive therapeutic technologies in an exclusive, luxury facility, complemented by white-glove concierge service. When creating Alchemy’s brand and collateral, the goal was simple—every piece of the brand was to be artfully considered, fashioned with integrity, dripping with luxury, and, oh, not to mention, sexy.
Microanimations & minimality
The initial site experience for Alchemy Miami was designed to be elegant, upscale, and slightly mysterious, featuring enticing visuals and impactful content to pique potential members’ interest and encourage further inquiry and vetting.
Lavish hospitality
Alchemy’s members receive top-tier treatment before they even set foot in the facility. However, the spoiling doesn’t stop there! Every touchpoint of the member experience is rife with deluxe tokens and amenities. We helped Alchemy Miami shape their digital and physical member collateral and source the luxe finishes for every fabricated piece.
art direction & partnership
We helped art direct a shoot at the facility to capture the magnitude of the different modalities at Alchemy, as well as a suite of sensual, body-focused supporting photography for the brand.
